Prompt Guide

The best Seedance prompt is not the most poetic one. It is the one your team can reuse.

The Five-Part Prompt Structure

1. Objective: what the clip needs to do
2. Subject: who or what must stay consistent
3. Scene and motion: what changes over time
4. Style and camera language: how it should feel
5. Constraints: what must not drift

Example Base Prompt

Create a 9:16 product demo video for a skincare serum.
Keep the bottle shape, cap, label placement, and color palette consistent.
Open with a clean tabletop hero shot, then push into a close-up application scene.
Use premium studio lighting, controlled camera motion, and polished ecommerce pacing.
Do not change the product silhouette, packaging text placement, or scene mood.

What Good Teams Keep Fixed

• offer
• product proof
• continuity anchors
• camera logic
• success metric for the batch

What Good Teams Change Deliberately

• opening hook
• emotional tone
• pacing
• CTA wording
• shot order

Anti-Patterns

• prompting for every idea in one run
• using vague adjectives without continuity constraints
• adding new references only after drift has already happened
• comparing outputs that changed multiple variables at once

Pair This Guide With

• Seedance 2.0 Workflow
• How to Keep Character Consistency in AI Video
• Seedance 2 Prompt Guide Tool Page