Seedance AnswersUpdated Mar 9, 2026
Should I use AI video or stock footage?
Short answer
Use AI video when you need custom scenes, brand-specific visuals, or rapid iteration. Use stock footage when you need proven, legally cleared clips quickly.
Recommended mode: CommunityScenario: Marketing teams and freelancers deciding how to source visual content for campaigns, websites, and presentations.
Execution Steps
- 1List every video asset you need for the project with specificity requirements noted.
- 2Flag assets that need custom branding, unique scenes, or specific product integration — these favor AI.
- 3Flag generic or well-established scenes like city aerials or office environments — these favor stock.
- 4Build a hybrid sourcing plan that uses each method where it provides the best value.
Prompt Template
Generate a custom 8-second scene of a diverse team collaborating in a modern co-working space with your brand color palette on the walls and decor elements.
Common Failure Points
- Defaulting to AI for everything, including scenes where stock is faster and cheaper
- Using stock footage for brand-critical scenes that need custom visual identity
- Ignoring licensing implications — AI video ownership terms vary by platform
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